BLUN · Mailing — case-style examples for EU studios shipping email that lands

Two studios. Two flows. Both ship.

A leather atelier in Bergamo and a coffee roaster in Vienna, shown as realistic examples. Different products, same playbook: small list, clear motion, EU data residency, sender score above 9.0. Names and numbers are illustrative demo data.

Combined contacts

6,625

Avg sender score

9.2/10

Tracking pixels

Flow rev / month

7 €.1k

Moved off a US ESP, kept the customers, dropped the tracking pixels.

Family-run leather workshop, third generation, twelve staff. 1,800 contacts on a US-hosted newsletter tool that wanted to renew at 119 €/mo with mandatory open-tracking pixels. The atelier's customers — heritage menswear buyers — had started complaining.

Contacts

4,218

+134% in 6mo

Open rate

41.7%

+8.3pp vs old ESP

Sender score

9.0/10

DE-NUE pool

Cost

39 €/mo

−67% vs prev

The trigger

A long-time buyer in EU asked, in a polite reply, why every link in the newsletter went through a tracking redirect that flagged in his corporate firewall. Marco, the second-generation owner, didn't know. He spent a Tuesday afternoon reading what his ESP did by default and was unhappy with what he found.

The migration

CSV export Friday evening. Imported into BLUN · Mailing Monday morning — de-duplicated against bounces, country-tagged from the address fields, opt-in dates preserved for the GDPR audit trail. Domain warmup ran on the DE-NUE pool for nine days.

The first send — a Q1 collection preview — went to 1,802 contacts. Open rate jumped from 33% on the old tool to 41% on BLUN · Mailing. Marco ascribed it to the cleaner sender domain; we ascribe it to the dropped tracking pixel making the body lighter.

The flow that runs every Tuesday

One automation: tag-added "leather-buyer" → 30-min delay → personalised greeting in IT or DE → 7-day delay → product preview block. 218 contacts in flow at any given moment, 642 completed since launch, 3,557 €/mo of attributable revenue.

I switched to BLUN · Mailing because a customer asked me what a tracking pixel was and I couldn't answer him in good faith. I stayed because every email is two clicks faster to compose and the sender score climbed without us touching anything.

Marco RoselliOwner · Atelier Roselli, Bergamo

AAtelier Roselli▾ Analytics › Campaign › Q1 collection preview Search… M

Q1 collection preview

● demo · sample window 1,802 recipients sent Feb 11 09:00 CET

Pause Export

Sent

1,802

100% delivered

Opens

752

41.7% ↑8.3pp

Clicks

261

14.5% ↑3.1pp

Bounces

0.33% ✓ healthy

Engagement · demo window

Opens Clicks

09:0010:3012:0013:30

Recent campaigns last 30 days

Q1Q1 collection preview

demo 752 / 1,80241.7% open

B2Bergamo trunk show invite

sent 812 / 1,79845.2% open

PGPair-graded shoulder · drop

sent 711 / 1,75240.6% open

A welcome flow that pays for itself in week two.

Two-person small-batch roastery in Vienna's 7th district. They roast Tuesday and Friday and ship Wednesday and Saturday. Their newsletter started as a brewing-notes hobby; BLUN · Mailing turned it into the second-largest revenue channel after the wholesale café.

Subscribers

2,407

+91% in 7mo

Welcome → buy

22.4%

flow conversion

Sender score

9.4/10

DE-FAL pool

Flow rev / mo

3,557 €

+2 €.1k QoQ

The story

Lena roasts; Tobias handles everything else. They didn't want a CRM, they didn't want a marketing stack, they wanted to send brewing notes on Wednesdays and a sample-pack offer to new sign-ups. Anything heavier got in the way of the actual work.

The welcome flow

One trigger: signed up via the form on stillekaffee.at. Then: a 4-minute delay (so it doesn't feel automated), a personal-toned welcome with two brewing tips, a 6-day delay, a 20% discount on a sample pack of three single-origins. That's it. Three emails, no branching.

22.4% of new subscribers buy the sample pack. Of those, 61% come back within eight weeks for a 250g bag at full price. That second purchase is the one that pays for the flow ten times over.

The Wednesday newsletter

Sent at 06:30 CET, when Lena starts the first roast. Average open 47.8%. The block editor lets Tobias drop the week's roast schedule, tasting notes, and a button to the shop in about nine minutes. Their old tool took twenty.

We picked BLUN · Mailing because it was the only one where the welcome series didn't feel like a sales funnel. It feels like the email I'd write to a friend who asked about coffee. That's why people read it.

Lena ThalerCo-owner · Stille Kaffee, Vienna 7

Common questions about these cases

Are these public customer references?

No. These are realistic examples for how BLUN · Mailing is intended to be used by small EU studios. The cities, industries and workflows are plausible; names, street details and metrics are demo data.

How long did each migration take?

Atelier Roselli: 9 days end-to-end including the domain warmup. Stille Kaffee started fresh — no migration, just a Cloudflare DNS row and a form embed. About 40 minutes to first send.

What pool did each studio land on?

Atelier Roselli is on the DE-NUE shared pool (EU-hosted Nuremberg). Stille Kaffee is on DE-FAL (Falkenstein). Both pools sit at 9.0+ sender score with monthly publication of complaint/bounce telemetry on the status page.

Did anything go wrong?

Yes. Roselli's first warmup batch hit a soft-bounce spike on a single OVH-hosted recipient block — we paused the warmup for 18 hours, retried, no further issues. Stille Kaffee's welcome flow originally had a 1-minute delay; subscribers told them it felt automated, so they bumped it to 4 minutes. That single change moved the welcome-email open rate from 51% to 67%.

Can I get the templates they use?

Template examples are planned under /templates as "Atelier preview" and "Wednesday roast notes". Free to copy on any plan once published.

Two studios. Two flows. Both ship.

Moved off a US ESP, kept the customers, dropped the tracking pixels.